What is Amway and what is the history of Amway
Dear Friends in this Blog I will give you lots of knowledge about Amway Business, Amway Product and System training.I will give you videos related to Amway Product and Business and System and it will help you lot about doing the business. So stay tuned.
Amway (short for The "American Way", renamed to Quixtar in 2008) is an American company that uses a multi-level marketing model to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales of $9.5 billion for 2015, the second consecutive year of decline for the company.[1] Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance, and cosmetics. It has several times been subject to investigation in various countries, by institutions such as the United States Federal Trade Commission (FTC), for alleged pyramid scheme related practices.
Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world, ranked No. 29 among the largest private companies in the United States by Forbes in 2015 and No. 1 in multi-level marketing by Direct Selling News.
Jay Van Andel and Rich DeVos, friends since school days, had been
business partners in various endeavors including a hamburger stand, air
charter service, and a sailing business. In 1949 they were introduced by
Neil Maaskant (Van Andel's second cousin) to the Nutrilite Products Corporation. Nutrilite was a California-based direct sales company founded by Carl Rehnborg, developer of the first multivitamin
marketed in the United States. In August 1949, after a night-long talk,
DeVos and Van Andel signed up to become distributors for Nutrilite food
supplements.
They sold their first box the next day for $19.50, but lost interest
for the next two weeks. Shortly thereafter, at the urging of Maaskant,
who had become their sponsor, they traveled to Chicago to attend a
Nutrilite seminar. The meeting was at a downtown hotel, with over a
hundred people in attendance. After seeing promotional filmstrips and
listening to talks by company representatives and successful
distributors, they decided to pursue the Nutrilite business opportunity
with enthusiasm. They sold their second box of supplements on their
return trip to Michigan, and rapidly proceeded to develop their new
business further.
In 1949, DeVos and Van Andel had formed Ja-Ri Corporation (abbreviated from their respective first names) for importing wooden goods from South American countries. After their trip to the Nutrilite seminar, they dropped this business and Ja-Ri became their Nutrilite distributorship. In addition to profits on each product sold, Nutrilite also offered commission on the sales of products by new distributors introduced to the company by existing distributors—a system today known as multi-level marketing or network marketing. By 1958, DeVos and Van Andel had built an organization of over 5,000 distributors. However, following concerns about the stability of Nutrilite, in April 1959 they and some of their top distributors formed The American Way Association to represent the distributors and look for additional products to market.
Their first product was called Frisk, a concentrated organic cleaner developed by a scientist in Ohio. DeVos and Van Andel bought the rights to manufacture and distribute Frisk, and later changed the name to LOC (Liquid Organic Cleaner). They subsequently formed Amway Sales Corporation to procure and inventory products and to handle the sales and marketing plan, and Amway Services Corporation to handle insurance and other benefits for distributors (Amway being an abbreviation of "American Way"). In 1960 they purchased a 50% share in Atco Manufacturing Company in Detroit, the original manufacturers of LOC, and changed its name to Amway Manufacturing Corporation. In 1964 the Amway Sales Corporation, Amway Services Corporation, and Amway Manufacturing Corporation merged to form a single entity, Amway Corporation. Amway bought control of Nutrilite in 1972 and full ownership in 1994
In 2015, the vitamins and weight management products accounted for 46 percent of Alticor's sales. Beauty and personal care products represented 25 percent of sales while durable products, such as eSpring water treatment systems and Atmosphere air treatment systems, represented 16 percent of sales. Home care products generated 7 percent of sales.
According to Euromonitor International, Amway sells more products with a satisfaction guarantee than any other direct seller.
What is Amway and what is the history of Amway
Dear Friends in this Blog I will give you lots of knowledge about Amway Business, Amway Product and System training.I will give you videos related to Amway Product and Business and System and it will help you lot about doing the business. So stay tuned.
Amway (short for The "American Way", renamed to Quixtar in 2008) is an American company that uses a multi-level marketing model to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales of $9.5 billion for 2015, the second consecutive year of decline for the company.[1] Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance, and cosmetics. It has several times been subject to investigation in various countries, by institutions such as the United States Federal Trade Commission (FTC), for alleged pyramid scheme related practices.
Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world, ranked No. 29 among the largest private companies in the United States by Forbes in 2015 and No. 1 in multi-level marketing by Direct Selling News.
Founding
Amway Japan Head Office
Amway Vietnam (Hồ Chí Minh City)
In 1949, DeVos and Van Andel had formed Ja-Ri Corporation (abbreviated from their respective first names) for importing wooden goods from South American countries. After their trip to the Nutrilite seminar, they dropped this business and Ja-Ri became their Nutrilite distributorship. In addition to profits on each product sold, Nutrilite also offered commission on the sales of products by new distributors introduced to the company by existing distributors—a system today known as multi-level marketing or network marketing. By 1958, DeVos and Van Andel had built an organization of over 5,000 distributors. However, following concerns about the stability of Nutrilite, in April 1959 they and some of their top distributors formed The American Way Association to represent the distributors and look for additional products to market.
Their first product was called Frisk, a concentrated organic cleaner developed by a scientist in Ohio. DeVos and Van Andel bought the rights to manufacture and distribute Frisk, and later changed the name to LOC (Liquid Organic Cleaner). They subsequently formed Amway Sales Corporation to procure and inventory products and to handle the sales and marketing plan, and Amway Services Corporation to handle insurance and other benefits for distributors (Amway being an abbreviation of "American Way"). In 1960 they purchased a 50% share in Atco Manufacturing Company in Detroit, the original manufacturers of LOC, and changed its name to Amway Manufacturing Corporation. In 1964 the Amway Sales Corporation, Amway Services Corporation, and Amway Manufacturing Corporation merged to form a single entity, Amway Corporation. Amway bought control of Nutrilite in 1972 and full ownership in 1994
Brands
Amway's product line grew from LOC, with the laundry detergent SA8 added in 1960, and later the hair care product Satinique (1965) and the cosmetics line Artistry (1968). Today Amway manufactures over 450 products, with manufacturing facilities in China, India and the United States, as well as Nutrilite organic farms in Brazil, Mexico and the United States (California and Washington State). Amway brands include Artistry, Atmosphere, Body Blends, Bodykey, Body Works, Clear Now, eSpring, Glister, iCook, Legacy of Clean, Nutrilite, Peter Island, Perfect Empowered Drinking Water, Personal Accents, Ribbon, Satinique, Artistry Men and XS.In 2015, the vitamins and weight management products accounted for 46 percent of Alticor's sales. Beauty and personal care products represented 25 percent of sales while durable products, such as eSpring water treatment systems and Atmosphere air treatment systems, represented 16 percent of sales. Home care products generated 7 percent of sales.
According to Euromonitor International, Amway sells more products with a satisfaction guarantee than any other direct seller.
Chamber of commerce
Amway co-founder, Jay Van Andel (in 1980), and later his son Steve Van Andel (in 2001) were elected by the board of directors of the United States Chamber of Commerce as chairman of the private American lobbying organization.What is Amway and what is the history of Amway
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